It is trade show season which can be really stressful for people who are just getting into art licensing or who want to. If you are not yet sure of yourself, seeing other people mention new deals or sales can make you feel instantly insecure, jealous, or the need to create whatever you think is selling for everyone else.
Those are normal feelings.
The reality, though, is that if you create the thing you think will sell because it is working for someone else, it won't really feel that great. All the other artists of the world are not your competition. There are so many factors that go into success (or perceived success) in art sales or licensing deals that just doing what everyone else does is a waste of time. You are your own competition. Find your strength and focus on the thing you are the master of. Make more of that. Focus on that thing-your special thing- not what everyone else is doing.
The more you master your skill and the more you let your ego leave the building, the more fun you will have. You get to a point where you are so confident in your own game that referring a client to another artist you know who could help that client better feels like a relief. You do not have to be the master of every type of art. You only have to be the master of your own.
If social media during trade show season makes you feel iffy, take a few days off. Go explore your world, make your art, have a cookie, and come back refreshed.